What's the best file format for a logo?

What's the best file format for a logo?

Graphic designers, brand specialists and printers talk in a strange language sometimes and one word that you might come across that’s important to them is ‘vector’. Your logo needs to be in a vector file format.

THE DIFFERENCE BETWEEN SCREEN COLOUR AND PRINT COLOUR

THE DIFFERENCE BETWEEN SCREEN COLOUR AND PRINT COLOUR

If you're not a printer or a designer, colours may seem complicated, but if you remember a few key points you'll have enough information to make sure your suppliers (sign writers, printers, web designers) always represent your brand accurately and consistently, when it comes to colour.

Decorate your brand for the festive season

Decorate your brand for the festive season

For some businesses, Christmas is the busiest time of year, especially for industries like food – you’ll definitely be ramping up your production at the moment if you make sweet or indulgent goodies!

Do I need a black and white version of my logo?

Do I need a black and white version of my logo?

Clients sometimes ask me if they really need to have a black and white variation of their logo. When I'm asked this question I often refer to an invitation I received to a charity event, Starry Starry Night, a few years ago.

Don’t stress about giving a brand design brief!

Don’t stress about giving a brand design brief!

The onus is on the designer to take the brief, not for you to give the brief.

A graphic designer’s job is to get inside your head by asking a whole load of questions. You don’t have to be an expert in the questions you need to answer, you just need to understand your own business.