Brands before Breakfast

Thirteen years ago, I did a weird little experiment.

Before I’d even had my breakfast, I started snapping photos of every logo I saw in my home. Cereal box. Toothpaste tube. Clothing labels. Milk packaging. Nappy pack. The works.

I didn’t get far into the day (because.. well kids), but even by 8am, I’d been hit with dozens of logos. All of them trying to say something. All of them fighting to be remembered.

And the thing is, most of them weren’t.

Fast forward to now

I found those old photos today. It was like opening a time capsule. My world then was full of toddler brands, baby products, cleaning stuff, tiny clothes. Different brands were part of my daily life, and they were all designed to appeal to that version of me.

And here's where it gets interesting:
Those logos were already inside my house. That means they’d already won my attention. Think about how many more brands were fighting for it outside. On the street, on screens, in shops.

So let’s get to the point:

Your brand doesn’t live in a vacuum. It lives in a sea of noise. And every day, it’s competing for:

• Recognition

• Trust

• And space in someone’s real life

The brands that succeed?

They don’t have to be louder. But they do need to be sharper. More intentional. More them.

They’ve considered exactly who they’re talking to—and how to cut through.

So here’s the real question:

How are you making sure your brand is the one that:

• Gets seen

• Gets remembered

• Gets bought

Branding isn’t about showing up. It’s about showing up right.

Want help getting there? That’s what we do.