Clients sometimes ask me if they really need to have a black and white variation of their logo. When I'm asked this question I often refer to an invitation I received to a charity event, Starry Starry Night, a few years ago.

The onus is on the designer to take the brief, not for you to give the brief.

A graphic designer’s job is to get inside your head by asking a whole load of questions. You don’t have to be an expert in the questions you need to answer, you just need to understand your own business.