Do I need a black and white version of my logo?

Written By Meirav Dulberg

Clients sometimes ask me if they really need to have a black and white variation of their logo.

When I'm asked this question I often refer to an invitation I received to a charity event, Starry Starry Night, a few years ago.

You might not think your logo will ever need to appear in black and white, after all, who sends faxes these days? But if you have a look at this invitation and, in particular, the sponsor brands, you might think again. There are some, simple, clean and very recognisable logos that stand out amongst the crowd, they function effectively in black and white and they also work well when they're small. Others, unfortunately, are almost illegible.

When your business sponsors an event like this I expect you’ll want your brand to be one of the ones that stands out.

Meirav Dulberg

I’ve been designing websites for more than 15 years and founded Webby Web Design in Melbourne, Australia. My business and digital strategy background means I approach each project holistically, balancing aesthetics with smart business results. I continue to support clients long after launch with training and advice, which is why many have stayed with me for over a decade. Collaboration is central to my process. I partner with copywriters, graphic designers, photographers and marketing specialists so every site tells the right story and reflects cohesive branding. I also run workshops and provide ongoing training because I believe your website should be easy to use and evolve with your business.

http://www.webbywebdesign.com.au
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