This is Clarity.
This is where I explore the thinking behind effective branding. Through client conversations, real-world observations and practical advice, I share the ideas that help create brands people connect with and businesses can confidently use. Whether you're starting from scratch or refining an existing brand, I hope these articles help you make clearer, more confident branding decisions.
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Do I need a black and white version of my logo?
Clients sometimes ask me if they really need to have a black and white variation of their logo. When I'm asked this question I often refer to an invitation I received to a charity event, Starry Starry Night, a few years ago.
How to brief a brand designer
The onus is on the designer to take the brief, not for you to give the brief.
A graphic designer’s job is to get inside your head by asking a whole load of questions. You don’t have to be an expert in the questions you need to answer, you just need to understand your own business.