SwimRight in Sandringham was formerly known as Klim Swim, however in 2015 it ceased its connection with Michael Klim and needed to rebrand. It was important that it retained the trust and confidence of its existing client base and its new brand and logo design needed to enhance the uncomplicated, comforting, professional and mature personality of the brand.
Our first step was to work together with the client to help establish an appropriate name. We needed to make sure it reflected the existing brand personality, but it also had to be easy to remember and, of course, unique. We worked closely with the business owner and other individuals familiar with the brand and moved forward with a simple, direct and straightforward new name 'SwimRight'.
The clear and effective brand design has been applied across multiple media, from the website, to signage, to staff uniforms and of course the usual print collateral. The name change did not signify change of ownership or management, but because the brand was disassociating itself from the Klim name, legally there were requirements for all former brand images to be replaced within a short timescale. Quite a significant task!
Here are some kind words from Brenton Hockley of SwimRight about our work together:
I really enjoyed working with Clare to re-brand our business, it was a true collaboration that resulted in a brilliant solution. I had lots of ideas but didn’t know how to bring them together. Clare had great vision and demonstrated a real talent for creating a concept that truly represented our business. She was adaptable, responsive and innovative. The result is fantastic face for our business that will grow and evolve with us for many years to come.
Find out more about SwimRight here