Alastair Merrill needed a brand identity that was discreet and unobtrusive, yet approachable, just like his photography style. The logo we designed is clean, clear and stylish without being stand-offish. From a practical point of view it works well as a watermark (vital for a photographer) and it subtly incorporates a monogram of Alastair's initials.  Here's what he had to say about it:

"Clare at Blade is amazing - she did the branding for my company (and everyone always comments on my brilliant logo), and in the process helped me to better understand my own business. Her insight and acumen enable her to get to the heart of what your business is about, what it needs to say, and how best to reach out to the right customers. Even though she's on the other side of the world to me (I'm in the UK), the distance was no obstacle to her delivering a supportive service and quick results."

Find out more about Alastair and his work at