Graphic designers, brand specialists and printers talk in a strange language sometimes and one word that you might come across that’s important to them is ‘vector’. Your logo needs to be in a vector file format.
If you're not a printer or a designer, colours may seem complicated, but if you remember a few key points you'll have enough information to make sure your suppliers (sign writers, printers, web designers) always represent your brand accurately and consistently, when it comes to colour.
Clients sometimes ask me if they really need to have a black and white variation of their logo. When I'm asked this question I often refer to an invitation I received to a charity event, Starry Starry Night, a few years ago.
The onus is on the designer to take the brief, not for you to give the brief.
A graphic designer’s job is to get inside your head by asking a whole load of questions. You don’t have to be an expert in the questions you need to answer, you just need to understand your own business.
SwimRight in Sandringham was formerly known as Klim Swim, however in 2015 it ceased its connection with Michael Klim and needed to rebrand. It was important that it retained the trust and confidence of its existing client base and its new brand and logo design needed to enhance the uncomplicated, comforting, professional and mature personality of the brand.
Alastair Merrill needed a brand identity that was discreet and unobtrusive, yet approachable, just like his photography style. The logo we designed is clean, clear and stylish without being stand-offish. From a practical point of view it works well as a watermark (vital for a photographer) and it subtly incorporates a monogram of Alastair's initials.