Brand design for a medium and mentor
Ioanna is a renowned psychic medium, author and mentor of spiritual business owners. She needed a brand design that represented her position in the industry.
The Story
In an industry where there is a lot of mistrust and dubious operators, Ioanna needed her brand to represent her professionalism and skill. The brief started with ‘no purple and no crystal balls’.
The solution was a wordmark with a central infinity symbol that doubles as an S for her surname. It’s an elegant, clean and simple design. The colour palette is soft greys and teal.
In 2023 Ioanna’s brand evolved when she launched her membership community ‘Ignition’ so I worked with her to develop her visual assets to incorporate this sub-brand. Ignition Member Community is an online learning platform where those who have felt the calling of spirit can learn how to harness their gifts. The sub-brand is represented by a teal coloured flame which includes visual references to the S/infinity icon which is already part of the main brand.
Services Provided
Brand identity strategy and design
Logo suite
Book cover design
Other print design including a full deck of of daily practice cards, business cards and stationery
Creative collaboration with Webby Web Design
“What can I say? Clare from Blade Creative has the unique ability to listen and then translate what you are thinking into a world class design. She has patience and an innate desire to see her end client happy with their final design. I have had my current logo designed by Clare and now she has just finished my new book cover design "Giving Spirt A Voice - The mechanics of mediumship". Clare you are a rockstar and an integral part of my "spirit team" - thank you from the bottom of my heart.”
Ioanna Serpanos, via Google reviews
ioannaserpanos.com
