SwimRight in Sandringham was formerly known as Klim Swim, however in 2015 it ceased its connection with Michael Klim and needed to rebrand. It was important that it retained the trust and confidence of its existing client base and its new brand and logo design needed to enhance the uncomplicated, comforting, professional and mature personality of the brand.
Alastair Merrill needed a brand identity that was discreet and unobtrusive, yet approachable, just like his photography style. The logo we designed is clean, clear and stylish without being stand-offish. From a practical point of view it works well as a watermark (vital for a photographer) and it subtly incorporates a monogram of Alastair's initials.